EXPERIENCE MATTERS
If that stat is true, why isn't everyone wearing SPF every day??
The reason people don't do it consistently isn't that they don't know. It's that they haven't found one they actually like. It pills under makeup, leaves a white cast, breaks them out, or just feels horrible. And so it gets skipped.
So here's our current SPF edit; structured by skin type, with a note on format, because both matter when it comes to finding one you'll actually reach for every morning.