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THE PHARE EDIT | June 26

How to Protect Colour-Treated Hair in Summer

If you colour your hair, summer is the season that undoes a lot of the work. UV exposure fades colour faster than almost anything else, particularly for blondes and anyone with red tones. Chlorine strips colour and deposits a greenish cast on lighter hair. Salt water dries out the hair shaft and opens the cuticle, letting colour molecules escape. And if you're travelling somewhere with particularly hard water (or you live in Galway), the mineral deposits compound all of it, leaving hair looking dull, discoloured and feeling heavier than it should.


None of this means you can't enjoy summer with coloured hair. It means you need a slightly more intentional approach than you'd use in winter. Here's what that looks like.

The single most important thing: wet your hair before you swim

Wet hair before getting in the pool or the sea. Dry hair is porous and absorbs whatever it comes into contact with first. If you wet it with fresh water beforehand, it absorbs the clean water and has less capacity to take on chlorinated or salt water. Follow it up with a leave-in treatment and you've created a real barrier between your colour and the elements.


Step 1: Protect from UV and heat

Most people apply SPF to their skin and think nothing of their hair. But UV exposure degrades the hair's protein structure and lifts colour molecules out of the shaft the same way sun bleaches fabric. For colour-treated hair, that means fading between appointments, brassiness in blondes, and dullness across all shades.

The Darling Milky Hair Screen is the only thing you need in this category. A leave-in spray with next-generation UV filters and baobab extract that protects colour and conditions the hair at the same time.

Apply it before heading outdoors, before swimming, and after styling. Lightweight, works on all hair types, and probably one of the most underrated products we stock.

Step 2: Cleanse SMART

Regular shampoo isn't always enough to remove chlorine, salt and mineral buildup from colour-treated hair, and the wrong formula will strip colour at the same time. You need a cleanse that removes what's built up without taking colour with it.


The Remi Magnet is a brilliant option here and worth calling out as an Irish brand. It's a clarifying detox shampoo designed to deeply cleanse the scalp and hair while maintaining balance and comfort. It removes buildup, resets the scalp, and is gentle enough for colour-treated hair. Use it once a week as a reset wash, or after a swim.

K18 Peptide Prep Detox Shampoo

The K18 Peptide Prep Detox Shampoo does similar work but with the added K18PEPTIDE protection, removing 99% of product buildup, 95% of sebum and 76% of copper deposits in a single wash while actively protecting the hair's protein structure throughout. The clean canvas it creates means everything applied after it performs better. A good option to alternate with the Remi depending on how much your hair needs in a given week.

The Color Wow Dream Filter

The Color Wow Dream Filter is worth adding into your pre-shampoo routine, particularly if you're travelling somewhere with hard water. This pre-shampoo spray removes mineral deposits, calcium, magnesium and copper, that are the main culprits behind dull and discoloured colour-treated hair. Spray it on dry hair before shampooing, leave for a couple of minutes, then wash as normal. Immediate difference in shine and colour clarity.

the Color Wow Dream Clean Kit

For your everyday wash between resets, the Color Wow Dream Clean Kit is the one to have on rotation. A clarifying shampoo and hydrating conditioner duo that removes buildup while leaving hair soft and manageable, specifically designed for colour-treated hair without stripping or dulling. Sulfate-free and leaves nothing behind to interfere with colour.

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Step 3: Repair what summer breaks down

UV exposure, chlorine, salt and heat styling all break the same internal bonds in the hair. Over a summer that accumulates. The hair becomes weaker, more prone to breakage, less elastic and harder to style. Bond repair addresses this at a structural level rather than just coating the surface.


Step 4: Condition and treat

Step 5: The tools that make a real difference

The right brush reduces breakage significantly, and summer is when this matters most because the hair is more fragile from UV, chlorine and heat.

Meet The Belle Brush.

One habit worth changing

Never brush wet colour-treated hair in summer. The combination of water and UV damage makes the hair more fragile and brushing it wet causes breakage that compounds over a season. Use a wide-tooth comb or your fingers to detangle from ends to roots while conditioner or leave-in is still in the hair. That's it.

The information in this article is intended for general educational purposes only. It is not a substitute for professional medical advice, diagnosis, or treatment.