why do we avoid foaming cleansers?
High foam cleansers often rely on stronger surfactants (cleansing agents that help oils and water work together) that can disrupt the skin barrier, leading to tightness, dehydration, and increased sensitivity over time.
That "squeaky clean" feeling? It's usually your barrier asking for help.
Cleansing should support the skin - not challenge it.
DR. LAURA'S ADVICE
"Cleansers are one of The Bookends, and are essentially the foundation of the rest of your routine. Single cleanse in the AM, double cleanse in the PM.
Find a cleanser that suits your skin, ask yourself:
Do I enjoy using it?
Does my skin feel clean?
Does my skin feel nourished, not stripped?"
Our cleansers are thoughtfully chosen, clinically backed, and used daily by our own team.