Confused by skincare? You’re not alone.

Every day in clinic, I meet people overwhelmed by overflowing bathroom shelves, endless TikTok “must-haves,” and conflicting advice. Skincare should feel simple, but instead it often feels like guesswork. That’s why I created Phare — a doctor-led, clinically backed store where everything we stock is handpicked because it works.

Doctor-led. medically backed. skincare you can trust.

Phare was founded by Dr. Laura Lenihan, GP and Clinical Director at Dr. Laura Clinic. Every product you’ll find here is one we use and recommend daily in clinic.

Why Phare?

Most skincare stores are built around hype. Phare is built around medicine. Every product is chosen because it delivers results in clinic — not because it’s trending online.

No Guesswork. No Gimmicks.

Phare is Europe’s only doctor-led skincare store. We cut through the noise and make skincare simple, smart, and effective.

The Best, Backed by Science

We work with globally respected, clinically proven brands including SkinCeuticals, La Roche-Posay, CeraVe, and Vichy. Only products that pass our clinic test make it onto our shelves.

Trusted by Patients, Loved by Skin

Phare was created to give you the same guidance and results we deliver in clinic. No matter your skin type, we’ll help you find what works. Ready to shop smarter?

The Problem: Too Much Hype, Not Enough Science

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Medik8 Eyelift Peptides texture on womans skin

If you’ve ever thought:

“Do I really need ten steps?”
“Why isn’t this trending product working for me?”
Which brand can I actually trust?”


…you’re not alone. The truth is, most skincare confusion comes from products that are marketed beautifully but don’t deliver results. At Phare, our approach is the opposite: evidence first, results first, brand second.

Let’s break it down

The Phare Approach: The Core 4 + The Bookends

We don’t believe in endless steps. Instead, we build routines around what really matters: the Core 4 essentials, personalised for morning and evening, with “Bookends” to complete your skin’s cycle. Click each of the blog posts below to get the full picture.